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Why is the US currently obsessed with protein? (feddit.org)
submitted 5 days ago* by to c/asklemmy@lemmy.world
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Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite's vending machine have protein all over every package.

Did America have a protein thing recently?

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[–] 0 points 4 days ago (1 child)

The “people are trying to eat significantly more than they need” was referring to protein

As in people are drinking 300 calorie protein shakes when they aren’t hungry so they can hit their “protein target”

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