Nor will it, to be honest. I don't see Google shooting themselves in the foot like that.

Netflix did something similar with the password crackdown a few years ago and while it worked out in their favor, I don't foresee YouTube having the same results. YouTube isn't really providing much of a service aside from removing ads, so chances are if they crack down on that, it's not going to equate to people in other households buying a membership to continue it. It's just going to be less income/revenue. YouTube would need to bet on at least two of the people running family plans are going to convert over to a YouTube premium account. Which I don't think is a safe bet for the prime canadates that went out of their way to set up the family plan, because if they were going to do that they would have done it in the first plac