I call it shotgun policy strategy.
You just keep spouting stuff. You don't need an implementation plan. You don't even need to implement anything. The idea is to spout enough of them that it hits one person/group for each idea.
Trump is a master, and used his rallies to do it.
There's no coherence or overarching vision to them. You just keep reloading and blast away.
People remember the one they like,and ignore all the others that are rubbish. "But she has some good ideas." Yeah, so does my nephew, but he's not fit to run the country either.