I mean, Doritos aren't even potato chips.

I see them at like 4 bags for about $10.

I think this is their sneaky way of raising prices. They know most people aren't going to buy 4 bags of Doritos and 5 12-packs of soda to get the lower price on the shelf, and the single unit price is crazy.

I’ve seen them go for $7-8 a bag. They’ve lowered prices slightly this year. Completely stopped buying them a few years back.