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Dev at id Software says Microsoft 'burned a lot of bridges' in the industry: 'They fundamentally don't understand art, they don't understand games' (www.pcgamer.com)
submitted 2 months ago by to c/pcgaming@lemmy.ca
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[–] 17 points 2 months ago (2 children)

Embrace. Expand. Extinguish.

That implies careful planning.

In this case, MS thought just mindlessly throwing money around will somehow bring in massive profits.

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  • [–] 5 points 2 months ago

    Also pretty sure embrace extend extinguish doesn't apply to a straight up buyout, it's about taking a competing (often opensource) technology, embracing it and supporting it, then moving to take control over it by extending it (thus becoming the de facto main implementation, as others struggle to keep up with changes), waiting for competition to die out before finally dropping support, thus killing the technology

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