Yesterday I asked the AZ community why so many people would want to buy these glasses other than for pervy and malicious purposes. Thank you to those who responded. I wasn't flooded with ideas for helpful uses though.
It seems there are genuine concerns about this (yet another) surveillance gadget. The one that worries me the most is how it can be used in exploitative ways against children and other vulnerable groups. If you are also concerned you may want to sign the petition.
Early reports of misuse have centred on women and children. A TikToker in the US was caught filming women in public with smart glasses and uploading the footage without their consent. RMIT's Dr Dana McKay warns the early reports of misuse are already targeting women, and that our privacy laws are nowhere near ready for cameras on people's faces. Parents commenting on Kmart's social media have raised the same question repeatedly: nothing prevents someone wearing the glasses into a change room, a swimming pool, a playground or a school gate.
For more details go to the link.
I think the answer to this would be A) because Kmart is more easily targeted, B) Kmart pulling the product would have an outsized impact.
Kmart is more easily targetable because they're a well-recognised brand that operates only in Australia and New Zealand, and it's a small proportion of their shops in NZ. So a public opinion campaign by an Australian organisation like GetUp has a chance of creating real pressure on the company. This wouldn't be the case for companies like Amazon or Temu that sell to many countries.
As for Kmart's impact, as a large retailer they presumably have capacity to sell quite a lot of these glasses in Australia, but I think probably more important is that a prominent retail chain in Australia selling a product has an impact in normalising that product. You can buy all sorts of stuff on the internet, for example the 'peptides' that people have been ordering lately (though who knows what they actually receive). If you see a product 'in real life' in a retail setting, though, I'd expect that to have some effect in legitimising the product in the public mind, compared to only seeing it online. That Kmart is selling a particularly cheap version of the product - under their own Anko brand - and thereby making the product more accessible could be an aggravating factor.
Oh, snap! I see you!