They appear to have some smart features, the kmart website includes these on the description:

• Bluetooth connectivity for music and hands-free calls
• Smart touch controls and buttons
• Image recognition and chat features via the HeyCyan companion app

The last point is most relevant, I'm guessing that means it can do things like attempt to identify stuff you're looking at. I wouldn't have high hopes for the software being well coded or supported for any length of time though...