This is why the petty bougies often go insane. They scrape and claw and exploit in order to climb above the rest, and this is what is waiting for their noveau rich asses. Fake luxury, tacky, low quality that costs way more than its worth. They feel they are owed more. They want the premium villas and servants, the real deal, but that's always beyond their reach so they have to settle for McLuxury.