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Late Stage Capitalism
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The issue is the price keeps people from buying it so it hits its best before date. As the dates are coming up they could do price chopping and get it sold.
Yep, we do this in the UK. It works pretty well.
This happens in the U.S. for meat and baked goods, at least. I sometimes get a pretty good deal on meat when the expiration date is the next day. All you need to do is put it in the freezer immediately and eat it within the week.
There's always a rack at the store with day-old baked goods marked down.