Only if it is publicly traded. A private company can do whatever they want, with some legal exceptions.

The need to act in the best interest of the shareholders, if they are making less immediate profits to make more gains long term they can easily make that argument. Convincing the board not to replace you and hire someone that will ride the bubble til it pops is a different story.

That's up for interpretation. Arguing the AI bubble will burst and that this sets up the company for an excellent position post-pop could be argued to eventually net the most money. But it's a hard sell.

Costco is a public US company that wins customer loyalty by not price gouging