Pretty clear similarity to historical antisemitic tropes, even this one from the 1990s: https://en.wikipedia.org/wiki/Happy_Merchant

The most charitable interpretation of this guy’s face becoming viral is that the sneer is a sort of Kubrick stare, a depiction of the moment a person is debased from all morality and gives in fully to evil. This is the only reading that doesn’t make this phenomenon at least unconsciously antisemitic.

If we’re being honest, the image has likely gone viral because the guy looks almost exactly like an antisemitic illustration. There is little upside to weaponizing it against Zionism. I wouldn’t be surprised if it’s an op to lend credence to the claims of the “antisemitic left” opposing Zionism.