Well, I'll say it like this.
In the occident, we engineer our culture to control those who cannot think for themselves.
Obama is genuinely a good man, though I haven't met him. Regardless, it behooves the power structure to have those who align with Obama to have the evidence to convince them his path is the right path for progress.
Trump is a genuinely shit man, though I haven't met him. Regardless, it behooves the power structure to have those not aligned with him to hate him so they are distracted and have a target to unify against. Likewise, it is good to have bad people cheer for him, for it tells us who the bad people are.
You're in a police state.