At best, they think that socially reactionary messaging will attract rednecks to socialism. This is sorely misguided. People are taught to blame gays, trans, blacks, etc. for their woes instead of capitalists (e.g. People seem to imply trans people are stealing Medicare by continuously wasting money on gender transitioning back and forth every other day. People only worry about this because Medicare is so underfunded).

If we instead focus on addressing their monetary woes directly, people will soon forget about why they even gave a shit about hating minorities and different genders. HasanAbi has talked about this, on how the left needs to ignore conservatives' anti-trans noise and just focus on how they can help economically.

Conceding these points to conservatives, or even agreeing to make them a primary point of debate on campaign, is akin to agreeing with their choice of battlefield and is basically an admission of defeat.