All we can do is use the word correctly, and maybe, if you feel like it, correct other's use of it.

We've nearly lost "envy", and hundreds of other words due to people using words incorrectly. But, as we all know, language is as alive as the people who use it, and it changes right along with us.

A more interesting story, to me, is the discovery that we're all talking less and less:

Psychologists discovered that, since 2005, the average person has spoken less each year than the year before, by approximately 338 fewer words per day.