Yeah, that one changed within my lifetime. It's interesting how "rolling" is even in there.
Say the very first car windows had been electric. It wouldn't be called rolling down because there was no "rolling" mechanism. But, we probably wouldn't call it "powering down" or "buttoning down". We'd probably just say something like "lowering the window". So... why did whoever coined that term decide to include "rolling" in the name? Especially because you still need the "up" and "down". You can't just "roll the window".
You also "dial" a phone number, even though the mechanism for choosing the phone number hasn't been a dial in decades. But, at least in that case there wasn't an obvious name for the process of entering a phone number into the system. A car window just goes up and down, why should it matter if it's done with a rolling mechanism or a button? Even though you turn a knob to open a door, you don't "doorknob open" it or "handle shut" the door. You also raise or lower an anchor, you don't "crank the ank", even though that would be cooler to say.