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Firefox Has Quietly Integrated Brave's Adblock Engine (itsfoss.com)
submitted 4 months ago by to c/technology@lemmy.world
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[+] -13 points 4 months ago* (last edited 4 months ago) (1 child)

Sure they do.

Edit: I have a YouTube channel. The metrics are exportable. This is not a debate — advertisers often ask for these metrics. They absolutely can see when big channels have high SponsorBlock rates.

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  • [–] 11 points 4 months ago (2 children)

    Sure they do.

    How, exactly, do they see that?

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  • [–] 9 points 4 months ago (2 children)

    YouTube knows exactly where you start and stop the video, what segments you skip, etc., etc. and the channel has access to those analytics. Not saying that anyone shares that with the sponsors, but the mechanism IS in place.

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  • [–] 6 points 4 months ago (1 child)

    Not saying that anyone shares that with the sponsors,

    That's my point. The sponsors of individual youtubers don't have access to that information

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  • [–] 3 points 4 months ago (1 child)

    I don't know anything about sponsor agreements. Just because the sponsors don't have direct access, that doesn't mean there aren't other ways for them to get that information.

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  • [–] 1 point 4 months ago*

    Of course, the creator has an interest to show this data to the advertisers if they have a good audience retention during these sponsored segments. The creators that want to hide this probably can be assumed to have a worse retention... So the advertisers can just ask for the data and know how much money that ad space is worth, and make decent estimates even when the creator refuses to share that data.

    In the end, that data may very well influence how much the creator receives.

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  • [–] 2 points 4 months ago

    They don't require it as they already have metrics and data, by the unique promo code from each ad read. That tells them viewers of X will go to the website and buy something.

    But I have never done that, because I don't buy something because one person I like to watch was paid to talk about it.

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  • [+] 3 points 4 months ago* (last edited 4 months ago) (3 children)
    [deleted]
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  • [–] 1 point 4 months ago (1 child)

    Do you have proof it harms them?

    Unless you personally click the link and sign up using code WeAreAScam at checkout, they don't get anything extra. They already have been paid for the ad read.

    It's like saying you're stealing from a TV station because you took a piss during the ad break.

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  • [–] 2 points 4 months ago (1 child)

    Youtube does provide info on which portions of videos are the most watched - while most advertisers aren't the kind of people that do due diligence, quite a few of the big management groups have started introducing contracts that base payout for sponsor reads off of actual watch count. AFAIK it hasn't made too much of a difference yet (though channels with high skip-counts are less likely to be given the decent sponsor deals) but if youtube makes the analytics easier to access it probably will have a pretty big impact.

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  • [–] 0 points 4 months ago (1 child)

    Youtube does provide info on which portions of videos are the most watched - while most advertisers aren’t the kind of people that do due diligence, quite a few of the big management groups have started introducing contracts that base payout for sponsor reads off of actual watch count

    If they're that paranoid, they aren't worth taking the money because a YouTuber forgot to include a capital letter in their pre-approved script.

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  • [–] 1 point 4 months ago (1 child)

    What?

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  • [–] 0 points 4 months ago (1 child)

    If they personally scan the timeline on a video, they are the same company that gets mad at an ad being wrong because they read it as ThingLy and not Thing-ly.

    If they are that paranoid, they don't deserve to your money.

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  • [–] 2 points 4 months ago*

    oh, thank you for clarifying. I'm not arguing they're decent people - just that this sort of thing could potentially harm a creator. Unfortunately while in an ideal world creators would be able to tell the companies with this sort of overbearing contract to go fuck themselves, that's not the one we live in. "Creators don't have the power in the relationship: a capitalism story..."

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