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Firefox Has Quietly Integrated Brave's Adblock Engine (itsfoss.com)
submitted 4 months ago by to c/technology@lemmy.world
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[–] 9 points 4 months ago (2 children)

YouTube knows exactly where you start and stop the video, what segments you skip, etc., etc. and the channel has access to those analytics. Not saying that anyone shares that with the sponsors, but the mechanism IS in place.

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  • [–] 6 points 4 months ago (1 child)

    Not saying that anyone shares that with the sponsors,

    That's my point. The sponsors of individual youtubers don't have access to that information

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  • [–] 3 points 4 months ago (1 child)

    I don't know anything about sponsor agreements. Just because the sponsors don't have direct access, that doesn't mean there aren't other ways for them to get that information.

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  • [–] 1 point 4 months ago*

    Of course, the creator has an interest to show this data to the advertisers if they have a good audience retention during these sponsored segments. The creators that want to hide this probably can be assumed to have a worse retention... So the advertisers can just ask for the data and know how much money that ad space is worth, and make decent estimates even when the creator refuses to share that data.

    In the end, that data may very well influence how much the creator receives.

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  • [–] 2 points 4 months ago

    They don't require it as they already have metrics and data, by the unique promo code from each ad read. That tells them viewers of X will go to the website and buy something.

    But I have never done that, because I don't buy something because one person I like to watch was paid to talk about it.

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