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[–] 8 points 7 months ago (3 children)

The New Coke fiasco begs to differ.

The cynic in me imagines that they switch away from real chocolate, everyone will hate it, they'll release a new product line that proclaims it uses real chocolate, but charge a premium for it, and people will buy it.

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  • [–] 4 points 7 months ago (2 children)

    What premium am I paying for any Coke vs. other name brand soda?

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  • [–] 1 point 7 months ago (1 child)

    I don't understand the question.

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  • [–] 1 point 7 months ago*

    Ah, okay, you're putting two points together.

    I think people came back to original Coke because they were looking for a specific flavor. When they had no reason to buy Coke, their options were limited - buy what they can get, or stop drinking colas. I kept on with Coke, but was happy when they changed back. As an older person now, I'd make a different choice.

    As for quality vs. taste people will buy what they find acceptable for the price, with a minimum standard that is generally very individual. This has been the case for a very long time, and cocoa is pretty expensive. It isn't surprising that some people will pay more and higher quantities of expensive ingredients lead to a more expensive product. Toss in inflation, and here we are.

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