I get a lot of value from YouTube that I would happily pay for, and I already pay for online services that respect me but I wouldn't pay a company that treats users like they do. It's not the ads I have a problem with, it's the tracking of users. They could have ads on their website that don't track users. You can subscribe to premium and presumably they don't show you ads, but they still track you. If they didn't do that I would happily pay them.