Gen Z males twice as likely as baby boomers to believe wives should obey husbands
(www.theguardian.com)
Feminist is such a loaded term too, after decades of vilification by right wing media. My mother would happily say “oh yes, of course I support equal rights for women, but I don’t think I’d call myself a feminist.” (Now, whether what she believes is equal rights is actually equal rights is a different question.)