If you go to a us dealership, there’s pretty much always some sort of financing deal or somesuch. But there’s also very often a “dealer markup”. Never, ever pay that.

That said, for some cars, they refuse to budge on that. For instance, when the new Nissan Z came out a few years ago, the dealers tacked on like 10-15k pretty much across the board, and then Nissan corporate was surprised when it didn’t sell too well… because the dealerships got too fucking greedy.

If I needed to buy a new car, I’d vastly prefer to just spec it out online, click “order”, and then have a text come in when it arrives at my local Nissan or BMW or Hyundai maintenance facility (as appropriate for the car). I do not want to talk to a human and have to literally socially engineer them into giving me a fair fucking price. Jesus christ.