Look up the "Embrace, Extend, and Extinguish" strategy in regards to fediverse.
idk if the fediverse is big enough yet for social media to do that sort of astroturfing
??? Facebook(meta) literally has their own platform on the fediverse, Threads is owned by Meta. They are absolutely engaged in what's evolving and playing some sort of game, others will be too. These are organisations with more resources than some countries and fewer restrictions, they've got hidden operations on top of their public ones.