We can safely assume that alternative app stores would have less effect on iOS than they have on Android, where Google desperately wants others to step in and develop their ecosystem. And they aren’t very significant on Android at all. I tried distributing my app on Samsung Galaxy in addition to GPlay and despite its preferential positioning with the world’s largest phone maker, I got peanuts for installs. Not even a rounding error. I literally took the app down. Oh and then Xiaomi got banned from the SDK and they stole my APK for their third party app store and began sending me bug reports about how it was “broken” there. Ah yes the power and glory of alternative app stores… Apple are wise not to dump this cesspit into their ecosystem, which people love because all they want is one decent, unified default that works well.

There are alternative App Stores in Europe for iOS. So far they haven’t been very successful, because of Apple‘s interference. They do exist and are growing.