I was trying to avoid the monopoly complaint because it's bogus for the reason you said. The truth, Valve has a massive market share and people are very used to Steam, tied to it in many cases. Other publishers tried to set out on their own with their own store fronts and most of those have utterly failed. Even Epic still sells their games on Steam. It's a powerful market with a lot of brand loyalty that those companies really do want themselves.
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