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Asus confirms it will ‘no longer’ make Android smartphones as it shifts focus to AI (9to5google.com)
submitted 7 months ago by to c/android@lemdro.id
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Asus has reiterated that it will “no longer” be making “new” Android smartphones with its focus shifting towards the market built up by AI.

During its “2025 Year-End Gala” earlier this month, Inside reports that Asus chairman Jonney Shih directly confirmed that the company will exit the Android smartphone market.

When asked about the move, he said (translated) that “Asus will no longer add new mobile phone models in the future,” further adding that the company will “continue to take care of the brand’s mobile phone users.” This could be taken in one of two ways, with Asus either exiting the smartphone market altogether or just ending the development of new smartphone models beyond existing lineups, but in context, it’s clearly the former.

Further comments from the chairman revealed that Asus is shifting its resources away from smartphones in order to align with the “paradigm shift” that is… AI. Of course.

The company is apparently using the resources previously spent on mobile phones to bolster “commercial PCs and physical AI devices,” including “AI Robot & Robotics” and “AI Glasses.”

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[–] 11 points 7 months ago

they release a subpar product, and then it fizzles.

I'm disappointed they're jumping on AI bullshit. But I have to wholeheartedly disagree with you about the "sub par product".

  • My Asus desktop has been chugging along for a decade.
  • My Asus Chromebook Flip has been going with no issues for at least four or five (though it's long since been flipped to Linux)
  • The Asus laptop I had before THAT is older than the desktop and quite happily living it's retirement as a home-theatre PC connected to my television.

I have quite literally never had Asus hardware break down on me.

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