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Vietnam Bans Unskippable Ads, Requires Skip Button to Appear After 5 Seconds - Saigoneer (saigoneer.com)
submitted 8 months ago* by to c/technology@lemmy.world
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As Phụ Nữ reports, Vietnam recently announced Decree No. 342, which details a number of provisions to the national Advertising Law, due to take effect from February 15, 2026. The adjustments are expected to place stricter control on Vietnam’s online advertising activities to protect consumers and curb illegal ads.

Amongst the decree articles, some standout stipulations include a hard cap on the waiting time before viewers can skip video and animated ads to no more than 5 seconds. Static ads must be immediately cancellable.

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[–] 44 points 8 months ago* (last edited 8 months ago) (7 children)

Honestly, this might be good for the ad industry. Force them to get to the point quicker. Alternatively, we could see a return of epilepsy inducing flashing ads....

I like the idea of IRL billboard ads being "dismissable". If the ad is too obnoxious, someone gets to press a button and wipe the billboard.

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  • [–] 29 points 8 months ago (3 children)

    I would press the button on every billboard

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  • [–] 3 points 8 months ago (1 child)

    ☝🤓 Erm akchually it's not "AD", but "ad".

    It's a normal word, not an acronym. It's a shortening of "advertisement", or a further shortening of "advert" which is a shortening of "advertisement". It surprises me that people do not realize this; it seems obvious.

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