As Phụ Nữ reports, Vietnam recently announced Decree No. 342, which details a number of provisions to the national Advertising Law, due to take effect from February 15, 2026. The adjustments are expected to place stricter control on Vietnam’s online advertising activities to protect consumers and curb illegal ads.

Amongst the decree articles, some standout stipulations include a hard cap on the waiting time before viewers can skip video and animated ads to no more than 5 seconds. Static ads must be immediately cancellable.

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[–] 227 points 8 months ago (22 children)

Vietnam is about to see a lot of people connecting to their servers through VPNs.

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  • [–] 90 points 8 months ago (17 children)

    I wouldn't be surprised if google/YouTube just bans all VPN IPs. They already make you sign in lately if your IP range has been "shadow banned."

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  • [+] 11 points 8 months ago* (last edited 8 months ago) (10 children)
  • [–] 18 points 8 months ago* (8 children)

    It very much is possible to ban "all" public and even commercial VPNs. VPN traffic tends to have very distinct characteristics in logs and it is not overly difficult for orgs to get the IP ranges allocated to each company.

    What is not possible is banning all vpn traffic in the sense that a friend or family member sets up wireguard for you. But that is a drop in the bucket to the point of being functionally nonexistent.

    The middle ground, of course, are pseudo-botnets of compromised computers. But those also tend to be a fairly small percentage (outside of DDOSing) and are likely getting blocked for other reasons.

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    [–] 132 points 8 months ago (9 children)

    Nice but all I want is actually liability. Meta should be hold liable for each and every single scam ad and here in south-east asia it's just rampant.

    I see nothing but blatant scams, especially on Meta platforms. I don't mean simple e-commerce scams either where you buy some trash and it never gets sent to you - it's full on phishing and finance scams.

    I just dont understand how are we collectively ok with this - every platform should have the burden of full liability, period. If someone gets their money taken through scam ad not only Meta should pay them back but suffer a 100x fine as well. The unskippable ad is nothing compared to this.

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  • [–] 35 points 8 months ago*

    Same with google in East Europe. Constantly seeing AI generated politicians pushing for scams. Several times I've reported the more obvious scams with proof. Google has always responded to me that it does not break their terms of service. So if you want to advertise scams - know that google allows it.

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    [–] 97 points 8 months ago
    [–] 91 points 8 months ago (7 children)

    Let’s hope their head of state has kidnap protection.

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  • [–] 89 points 8 months ago (5 children)

    The US invade Vietnam? Like that would ever happen!

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  • [–] 73 points 8 months ago* (last edited 8 months ago) (13 children)

    Mobile game ads that make you close it three times before they let you continue playing can fuck off as well. Trying to trick me into clicking on your ad only makes me hate your product more, idiots.

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    [–] 47 points 8 months ago

    this is woke liberal communism, won't somebody think of the shareholders?

    (/j)

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  • [–] 47 points 8 months ago (2 children)

    Oh look, a government that seems to be at least a little interested in things that benefit their people.

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    [–] 44 points 8 months ago

    This is good and would be better than trying to fight adblockers all the time.

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  • [–] 44 points 8 months ago* (last edited 8 months ago) (7 children)

    Honestly, this might be good for the ad industry. Force them to get to the point quicker. Alternatively, we could see a return of epilepsy inducing flashing ads....

    I like the idea of IRL billboard ads being "dismissable". If the ad is too obnoxious, someone gets to press a button and wipe the billboard.

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  • [–] 29 points 8 months ago (3 children)

    I would press the button on every billboard

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    [–] 39 points 8 months ago

    Vietnam's 2nd win against US

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  • [–] 38 points 8 months ago

    Good job, a small step the right direction.

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  • [–] 27 points 8 months ago (6 children)

    If possible in Vietnam, then we can all have this wherever we are in the world. Europe set out USB-C compliance and everyone is compliant.

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  • [–] 26 points 8 months ago* (4 children)

    Theres a major difference though. It is much more costly and complicated to manufacture different hardware for different countries (especially with the eco system of peripherals behind it) than it is to change software for different countries.

    Its easy for YouTube or Facebook to set all ads for Vietnam to skippable while maintaining unskippable ads for other countries to maximize profits.

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  • [–] 6 points 8 months ago (3 children)

    I think you've just made my point. If they can all move to USB-C then a few switches at the back end would be far simpler. We just need the gumption to speak out and tell these so-called IT companies what is and isn't acceptable.

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  • [–] 7 points 8 months ago* (last edited 8 months ago) (2 children)

    I don’t think you understood what I was trying to say:

    The difference is that companys wont do the skippable ads by themselves. Each country will have to do their own legislation to mandate this. Even if Europe would do similiar legislation to Vietnam, YouTube would still show full ads in other countries because they make them way more money.

    Which is quite the difference to hardware mandates like USB-C, where a few countries can basically set it as mandatory and the manufacturers will roll it out for all countries because its easier and cheaper to manufacture one model than multiple different versions.

    It makes no sense for Apple to produce one iPhone with USB-C and one with lightning financially. But it makes a lot of sense for YouTube to show unskippable ads in every country that allows it to make more money.

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    [–] 25 points 8 months ago (4 children)
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    [–] 25 points 8 months ago (1 child)

    5 seconds is too long. The skip button should appear with any video ads.

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  • [–] 17 points 8 months ago

    YouTube: okay, after 5 seconds you can skip to the next ad.

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  • [–] 17 points 8 months ago

    Someone got tired of the damn ads interrupting their karoake sessions.

    W for Vietnam.

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  • [–] 15 points 8 months ago (3 children)
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    [–] 14 points 8 months ago

    Literally communism.

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  • [–] 12 points 8 months ago* (last edited 8 months ago)

    They should add another decree banning bot farms and scamlots and Elsagate content.

    I crush the fucking block button whenever I see those fake apology ads from that country telling me to buy a cheap fake Marshall Bluetooth speaker that doesn't exist thru a phishing site wanting credit card information.

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  • [–] 11 points 8 months ago (4 children)

    So you get 100 5s ads instead of 5 100s ads. What's the point? Just get ublock origin and stop using apps.

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    [–] 8 points 8 months ago* (2 children)

    they will simply use this as justification to block YouTube from the country.

    it's an extremely popular site in Vietnam, but they've been trying to block it as well as Facebook for years. they've also blocked steam, the BBC, paste bin, medium.... The Vietnamese government does not care about Internet technology I promise.

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    [–] 7 points 8 months ago

    fuckin' commies, eh?

    /s

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  • [–] 7 points 8 months ago

    We obviously didn't bomb them enough, they sure are uppity

    LAUNCH THE SEVENTH FLEET, GET THE COMMIES

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