Oh right, family... I get it. I don't know how old your kids are but I don't think you should hide where their food comes per se, more so if it's the ethical choice in comparison. But what do I know, raising kids is complicated, you do you. Anyhow, any reduction in consumption of factory farmed meat is a good thing in the end. ദ്ദി˙ ᴗ )˙