Not only that but the recent disgusting design language and the lowering of interior quality and the reliability issues, none of it seems to affect them? People really only see the badge and nothing else.

The type of people who buy BMWs and the like don't do it out of concern for any practical considerations. It is a status symbol, and membership card, and sexual posturing all in one. The fact that they have to pay extra to have it serviced because the dealer has the only magic wrench that doesn't void the warranty is part of the allure.

And as stated elsewhere, by the time the thing is out of warranty and is on the third or fourth owner they'll be using hacked tools to do what should be easy but is made much harder by this shitfuckery.