Reddit Migration

And you never paid anything to reddit either, still reddit wants you to spend your attention here.

Microsoft doesn't want to bring traffic to reddit. They have everything to lose when your attention is away from their services. For example you won't bring your friends to them. You won't watch their add while you are on reddit. You don't use a Microsoft platform when you are on reddit.

This is absolutely not a neutral choice for Microsoft: they want you, your attention, your friends and your content on their network. Why do you think they bought Minecraft in the first place? It's because it brings young customers in. Microsoft did not purchase Minecraft for the code (there are minecraft clones everywhere anyway), they bought the community. They want to pump their own numbers, not the competition's. If I remember correctly they also merged the Minecraft accounts with the Microsoft account, isn't it cute?

It's a constant war for your attention time. Your login is the metric, it's everything to them.