this post was submitted on 27 Jun 2023
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Microsoft doesn't make any money when I play Minecraft on my PC. I paid them once, 14 years ago, for an account.
I have been receiving new content for free from them on occasion, and playing endless content from the community for mostly free. The community of content creators is what initially brought me to the game when it was in beta and it's what keeps me coming back.
And you never paid anything to reddit either, still reddit wants you to spend your attention here.
Microsoft doesn't want to bring traffic to reddit. They have everything to lose when your attention is away from their services. For example you won't bring your friends to them. You won't watch their add while you are on reddit. You don't use a Microsoft platform when you are on reddit.
This is absolutely not a neutral choice for Microsoft: they want you, your attention, your friends and your content on their network. Why do you think they bought Minecraft in the first place? It's because it brings young customers in. Microsoft did not purchase Minecraft for the code (there are minecraft clones everywhere anyway), they bought the community. They want to pump their own numbers, not the competition's. If I remember correctly they also merged the Minecraft accounts with the Microsoft account, isn't it cute?
It's a constant war for your attention time. Your login is the metric, it's everything to them.
While I'm not op, personally for as long as I could remember, I paid for reddit premium. If I'm using a website, I'm ok with putting in support. (especially as much as I used reddit).