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How effective are ads? (lemmy.ml)
submitted 10 months ago by to c/asklemmy@lemmy.ml
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In terms of cost of an ad to earnings, and how well, even a targeted ad, can hold a viewer's attention. Have we just become numb to ads? Does targeted advertising actually yield better results?

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[โ€“] 2 points 10 months ago (3 children)

Ads are extremely effective in aggregate though it's difficult to impossible to assign value to any individual ad. Targeted ads are popular because they are more directly attributable to purchases, but it's also likely that other ads led you towards that decision as well.

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  • [โ€“] 2 points 10 months ago (2 children)

    I must have no interests or needs, because I have never bought anything from an ad.

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  • [โ€“] 2 points 10 months ago (1 child)

    I actively avoid any product seen in ads. My friend down the street falls for every gimmicky TV ad.

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  • [โ€“] 2 points 10 months ago

    Yeah, I had and have coworkers like that. One guy would have a router, then a new one would come out with claims of being faster so he'd buy that even though he was on ahitty low DSL at the time. I'm like dude your internet provider can't send it to you any quicker, so the next level 100 mbps to 1000mbps to 2.5gig Ethernet router isn't helping when you only have one computer and terrible download speed.

    My other coworker buys every gadget, including shakeweights lol

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