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How effective are ads? (lemmy.ml)
submitted 10 months ago by to c/asklemmy@lemmy.ml
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In terms of cost of an ad to earnings, and how well, even a targeted ad, can hold a viewer's attention. Have we just become numb to ads? Does targeted advertising actually yield better results?

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[โ€“] 10 points 10 months ago (2 children)

Given that Google generated more than 250 billion U.S. dollars in ad revenue in 2024, I'd say they must be pretty effective.

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  • [โ€“] 9 points 10 months ago (1 child)

    I believe that the revenue comes more from advertisers paying to advertise on Google than from people paying for the advertised products or services.

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