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How effective are ads? (lemmy.ml)
submitted 10 months ago by to c/asklemmy@lemmy.ml
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In terms of cost of an ad to earnings, and how well, even a targeted ad, can hold a viewer's attention. Have we just become numb to ads? Does targeted advertising actually yield better results?

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[โ€“] 23 points 10 months ago (3 children)

I think ads are super effective for some demographics. Children are probably the best target market. Teenagers, particularly those who seek external validation or align to external norms are a sweet spot. Old guys like me? No effect whatsoever.

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  • [โ€“] 12 points 10 months ago* (last edited 10 months ago) (2 children)

    Brand recognition is important. I have heard for many ads they don't care if you pay attention so long as you hear/see it briefly, because you will be more likely to pick their product later when it's the name you recognise even (especially) if you don't remember why you know it.

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  • [โ€“] 4 points 10 months ago* (last edited 10 months ago)

    We sometimes play a game around here where we'll turn off the volume during a commercial and try to guess what they're advertising. It's harder than you might imagine for unfamiliar ads.

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  • [โ€“] 2 points 10 months ago

    so osmosis? kinda like the consensus people form from being on the internetverse - not knowing just where they picked a fact or perspective up from, but touting it as an obvious fact or perspective that everyone has

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