The alternative is simple. The seven seas are calling out to you. :)

Wait, there was a time when cable didn't have ads???

What's surprising to me is that anyone didn't see this coming. The ideal of online streaming being cheaper and better was very alive and well when Netflix was the only streaming service. However, I started to note that some content from specific copyright holders started getting removed from Netflix and from that single indicator, I saw this happening...

I could almost see them gearing up to launch their Netflix competition service which would be analogous to channel "packages" on cable. You get the Netflix package for x, y, and z shows, the $studioG package for shows a, b, and c, etc etc. Creating the exact problem that we're trying to eliminate with going to streaming. From that moment, I committed myself to sail the seven seas and download all my own Linux ISOs. It seemed like everyone else couldn't see what I saw, and nobody cared. Then it happened.... HBO, Hulu, Prime video, Paramount+, Disney+, etc, all came out of the woodworks, and now this.

My argument is that the MPAA needs to learn the same lesson that the RIAA did after the Napster lawsuits. Some people who were "sued" by the RIAA actually fought back. Most couldn't because they didn't have the money to pay for a drawn out legal battle, so they settled, but a few brave souls fought back.... The story is long but it's clear to me that the RIAA learned a very important lesson: it's not profitable to sue everyone who pirates their content; and if you look at the music industry now, there's very little piracy, and almost everyone has a music subscription service, whether Spotify, Apple music, tidal, YouTube music, or something else. Anyone without a subscription generally suffers through ads, with very little difference between which service you use (at least, regarding what's available), or how you use it.... There's still people pirating the music (far fewer than in the days of Napster), and still people buying physical media, but long term, they're safe from going under from P2P sharing. The vast majority of consumers are paying for the content either through ads or subscription and all music is available on all services.

The MPAA is still hard headed about all of this. Disney is trying to fix the problem by buying everything up, so other studios are forced to have their work on D+, because the big D bought them.... I'd argue that Disney is doing a better job at squashing video media piracy than the MPAA.... The problem right now is that the various video streaming services are all run by the studios that publish the content on them. A truly third party streaming service (that is not also a competing studio) is needed, who can license content from everyone.... Most won't license their content to a third party service because it's not as profitable compared to running their own service... So we're stuck. If the MPAA stepped in and made such a service, and not-so-politely asked the various studios to license their content to it, then made it affordable, I would hang up my black hat and skull flag and never look back.

The chances of this happening are so small that I'll just go ahead and order a new flag... My current one has been flying for so long it's looking a bit sun-bleached.

I have zero hope or expectation of this happening, and bluntly, if it did, whether we admit it or not, I think most of us would hang up our hats and relent, because it's far easier to simply pay a (reasonable) monthly fee than to do all the crap associated with getting it another way. They won't, so yo-ho-ho.

As long as current economic/cultural model exists, there is no escape from advertisements. Consumerism can't thrive without advertisements and any technology that gets mass adopted is perfect venue for that.

Today, its only entertainment platforms which are infected with this bug, tomorrow it'll be your car, fridge and anything which needs internet connection(almost every home appliances).