this post was submitted on 22 Aug 2023
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Okay, but my point was about changing people’s minds about it being cool and a product you’d want to own. Tesla’s strategy was to make a sports car (the first Roadster) to show that electric cars could compete with combustion engine cars and to make people want one.
The engineers who solved the challenges needed to achieve that didn’t come up with that vision - that came from the top. Of course, that was because those guys had the money and could therefore dictate the direction, but if they wouldn’t have made that choice electric cars would most likely be mass adopted quite a few years later. That’s what I’m talking about, and that’s why “engineers did the engineering work” isn’t an argument against my point.
Also, let’s be real; even now people talk about the engineers and designers being the driving force behind Tesla.