do you believe that profit is not valued above all else in our current society?

Of course not. Just look at a typical commercial. You're supposed to drink coke because it's an activity you can do with friends. You're supposed to buy a truck because it lets you get outdoors and go fishing. You're supposed to buy makeup so that you can look glamorous for your friends and eligible men.

If profit were the most valued thing, these commercials would be all about how drinking coke makes you more focused so you can earn more money, and how your truck allows you to take on a side hustle to make more money.