Hell no. I'm well aware it is a good audio brand (german I think, but may be mistaken)

What I wanted to say here is that I prefer an objective good quality product, adapted to my needs, to a brand name. Even well known brands sometimes make bad products.

As an example, I have a Sony WH-1000XM3. But if I'd be interested in an XM4, there is no way in hell I'd buy an XM5, because of some shitty choices they took (no more foldable design, forced adaptative ANC). Maybe the XM6 will end up of interest to me, I did not yet check its specs, but considering I recently changed my current XM3 battery, I won't be back on the market until the XM7 or XM8.