Check my post history, I often link to Information Rules: A Strategic Guide to the Network Economy by Carl Shapiro and Hal R. Varian that precisely has chapters on lock-in. If you are not aware who Hal Varian is he was Chief Economist at Google. I don't know how much you think you know about "history" but I'm sure you do not know what I did study or not on the topic.
PS: if one day Murena becomes the size of Google or Apple according to pretty much any metric, I'll buy you a bottle of Champagne and kiss your feet to apologize of my naivety. You can archive that post.