I think "borrow" has a bad connotation in the US. Like: "beg, borrow or steal". But people should remember that it's theirs, they paid for it with their taxes, they're just sharing it with others.

Interestingly enough, not really happening in my country. You're sorta expected to get the mandatory reading books from a library in school... And later on in university, it's a place to hang out and study together.

Maybe adults outside of academia don't use them much (I don't), but I think people generally see the value in them.