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Two brands suspend advertising on X after their ads appeared next to pro-Nazi content (www.cnn.com)
submitted 3 years ago by to c/technology@beehaw.org
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[–] 2 points 3 years ago* (1 child)

you just made a choice between multiple products and the influence only showed up subconsciously

If you think you have the money to afford buying things on a whim, sure.

everybody likes to think they are the exception it doesn't work on but that's not how exceptions work

I don't think I'm an exception, I think there are plenty of people who think about how they spend their money. I also think there are a lot of people who don't. Y'know, with 8 billion people out there, if the split was 50:50, there would still be 4 billion that could be swayed by ads... and I wouldn't be an exception in not being one of them.

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  • [–] 2 points 3 years ago (1 child)

    It's not about smart or stupid, ads use various mechanisms to manipulate you and noone is completely immune to them, when you spend your money it's too late already because you have bias no matter how slight it is and once you are presented with two idendically good products that bias starts to show. Here is a great German video on the topic, I don't know if the subtitles are usable but it's far too big and complex to explain in a single comment and I don't care to try rn: https://www.youtube.com/watch?v=etkeGVNRVYA

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  • [–] 1 point 3 years ago* (last edited 3 years ago)

    It's not about smart or stupid

    Where did I say it was? Different people are allowed to think in different ways, live their lives however they want, and take their decisions on a whim... or not.

    ads use various mechanisms to manipulate you

    Fun fact, I used to work in ad design for some time, pretty sure I know the basics.

    I can even tell you a trade secret: when an ad for product A convinces 20% of the people to buy it instead of product B, while the rest buy them at random... the ad is a huge success! Now 60% of people are buying product A, with a market share 50% larger than the competition! It means you can increase markups 200% or more and still have revenue soar even as most people switch to product B.

    Here is a great German video on the topic

    That video keeps talking about the input (ad watching) effect with a mindless output (product selection) action.

    I keep telling you the input effect is irrelevant when the output action is not mindless... none of which has anything to do with whether an ad "works" or not.

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