There's a huuuuge margin between 'evil mastermind' and 'well intentioned', containing 'selfish misogynistic jackass', 'careless greedy capitalist', 'self-important egotistical manchild', and many other aphorisms that we could ascribe to this tear-stained apologetic corporate head that would be far more accurate.
In other words, just because he's not the smartest or most sinister bad actor doesn't mean we should trust him or give him our money or time.