They really should, especially since LTT was trying to be GN by adding the Labs. Claiming to be better than GN while making basic mistakes was just super unprofessional, which is why Steve's response was so awesome. Anyone who has watched his channel knows he has a standard, and it's massively important to him. I don't think he would mind more competition in the space necessarily, even coming from LTT Labs, but the bedrock of GN is data, even if it's a little bit dry as content sometimes. If you're going to try to compete with or dunk on Steve, best meet the bar he's set.