3
AI avatars in China just proved they are better influencers. It only took a duo 7 hours to rake in more than $7 million | CNBC (www.cnbc.com)
submitted 1 year ago by to c/business@lemmy.world
4 comments fedilink hide all child comments
 

Avatars generated by artificial intelligence are now able to sell more than real people can, according to a collaboration between Chinese tech company Baidu and a popular livestreamer.

Luo Yonghao, one of China’s earliest and most popular livestreamers, and his co-host Xiao Mu both used digital versions of themselves to interact with viewers in real time for well over six hours on Sunday on Baidu’s e-commerce livestreaming platform “Youxuan”, the Chinese tech company said. The session raked in 55 million yuan ($7.65 million).

In comparison, Luo’s first livestream attempt on Youxuan last month, which lasted just over four hours, saw fewer orders for consumer electronics, food and other key products, Baidu said.

you are viewing a single comment's thread
view the rest of the comments
[–] [S] 1 point 1 year ago

Unless I'm mistaken, it sounds like they were running without human input, see last sentence:

AI avatars can sharply reduce costs since companies don’t need to hire a large production team or a studio to livestream. The digital avatars can also stream nonstop without needing breaks.

The phrasing is clunky, I'll give you that, which I think is attributable to this being early days for the tech.

  • permalink
  • fedilink
  • source
  • parent