I lived in rural Tennessee when I was a child in the 90s. On MLK day the bank, THE BANK, changed their sign to read, "WE DON'T NEED ANOTHER N_R HOLIDAY". They spelled it out fully. Not a digital sign. They did the lettering one by one.
This tweet has the same vibe.
Oh, and if anyone wants to know it was Waynesboro. Fuck that town.