Just because iOS has always been exclusive doesn't mean that's a good thing. If you don't want to use other stores, that should be your choice as a user or an IT dept, not the manufacturer's.
And yeah, the article is about payment systems, and the same applies. If I don't want to use Apple's payment system as a dev, I should be free to choose a competitor. If I want to provide the choice of multiple payment options to the user, again, I should have that option.
I dislike Epic Games as well because of their exclusivity deals. If I want to buy a game on another store, I should be able to make that choice, and game devs should be able to sell it on multiple platforms.