He'd obviously read up on 17th century witchcraft. It is well known that you may fascinate a woman by giving her a piece of cheese.

That guy clearly knows what a woman desires.

Damn, that's fondue for the whole families!

A 12 kg cheese required anywhere from 150 to 200 liters of milk (same in quarts for the metric impaired). Just think of the amount of work it takes to milk all that, boil, curdle, culture, skim, and cure for what looks like at least 3 months. These things sell for several hundreds of dollars, and I'm not sure it's fair to the farmer. He is in love and went for the big guns.