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Ask A&W (lemmy.world)
submitted 1 year ago* (last edited 1 year ago) by to c/memes@lemmy.world
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Edit: It will never cease to make me laugh that I get more genuinely serious discussion comments on my meme posts in /c/Memes than anywhere else. I'm not hating, I love it.

Edit 2: Chicago-Style deep dish pizza isn't pizza go fuck yourself

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[–] 35 points 1 year ago (15 children)

A&W tried something like this. Sold a 1/3 pound burger because its bigger than the popular Quarter Pounder sold by its competition, larger than a Whopper even. It undersold and when people were asked why; it turns out people think 1/3 is less than 1/4. By the numbers, here.

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  • [+] [S] 27 points 1 year ago* (last edited 1 year ago) (7 children)
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  • [–] 11 points 1 year ago (4 children)

    Ya, made me member. Wasnt sure if the story was well known enough.

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  • [+] [S] 5 points 1 year ago* (last edited 1 year ago) (3 children)
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  • [–] 1 point 1 year ago (1 child)

    Tbf any variation of "one third of a pound" is a shit name, so all this proves is that they failed to market the product.

    The real answer is likely that extra wide buns are not available from suppliers, and nowhere bakes their own bread these days. For the chains that have their own off-site bakeries and supply chains, the majority of consumers probably don't want a much bigger burger, and those that do have big enough mouths to fit extra tall burgers, or buy 2 burgers which are easier to eat. I know if I'm extra hungry I'll grab 2 cheeseburgers, but most of the time 1 plus the mandatory chips is enough childhood nostalgia junk for me. I wouldn't care about a 50% wider cheeseburger.

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  • [–] 4 points 1 year ago (3 children)

    Ok I’ve always hated this “advertising study”. A&W is a small fish in a big pond. Expecting their shitty third pounder to outsell a core McDonalds menu item in its prime is a Herculean task. Americans do suck at math but maybe your burger sucked a bit more.

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  • [–] 4 points 1 year ago (1 child)

    Well, yes, but also McDonald's did it to themselves too. About 20 years ago when I worked there (holy shit I just realized it was 20 years ago), they had the Angus 1/3 pounders. They flopped hard. Exact same reasoning, both from their corporate offices and me anecdotally, people are fucking stupid. They really thought they were getting ripped off because the quarter pounder was more meat than the 1/3 pound Angus burger according to them. I, tiny teenage me tried explaining it to them, to no avail. Fucking morons.

    You want to lose hope for the human race, work in a service industry

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  • [–] 1 point 1 year ago

    See youve got it! There is some import to this, AW was never gonna pull Mcd and Bk #’s but the fact is that their burger undersold at their restaurants and this is the reason they eventually found. Not poor locations, which they were, not poor advertising, which was dismal. AW was well known for burgers and ice cream and may have had a chance if it wasnt run by clown college graduates.

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