End of 10 is a campaign to move people over to Linux with Windows 10 support ending
(www.gamingonlinux.com)
The big one is W11 now requires a TPM chip, so tons of computers will stop getting updates soon, with no way to upgrade.
And they keep getting worse with a bunch of annoyances, like more ads, trying to force ai, making it harder to avoid a microsoft account, and getting rid of ways to customize the desktop layout.