If my grocery store required me to either buy an unwanted, overpriced store-specific subscription or stand there listening to multiple minutes worth of sales pitches for shit that I also don't want and could never afford, and this kicked in every time I took an item from the shelf, regardless of whether I decided I was even interested in said item, then yes, shockingly, I am going to do anything except what they're demanding. At that point, especially if they don't like me doing it.

"Try not to make your customers' experience repeatedly miserable or you will lose them" has fallen out of the playbook for no particular reason.